diff --git a/cibuildwheel/windows.py b/cibuildwheel/windows.py
index dfbfc368..7a694797 100644
--- a/cibuildwheel/windows.py
+++ b/cibuildwheel/windows.py
@@ -172,8 +172,7 @@ def pep_518_cp35_workaround(package_dir: Path, env: Dict[str, str]) -> None:
             else []
         )
         if requirements:
-            escaped_requirements = [f'{s!r}' for s in requirements]
-            shell(['pip', 'install'] + escaped_requirements, env=env)
+            shell(['pip', 'install'] + requirements, env=env)
 
 
 def build(options: BuildOptions) -> None: