diff --git a/bin/bump_version.py b/bin/bump_version.py
index 7e2b1b30..cab036ca 100755
--- a/bin/bump_version.py
+++ b/bin/bump_version.py
@@ -184,7 +184,7 @@ def bump_version() -> None:
     print()
 
     release_url = "https://github.com/pypa/cibuildwheel/releases/new?" + urllib.parse.urlencode(
-        {"tag": new_version}
+        {"tag": f"v{new_version}"}
     )
     print("Then create a release at the URL:")
     print(f"    {release_url}")