diff --git a/examples/travis-ci-test-and-deploy.yml b/examples/travis-ci-test-and-deploy.yml
index 2609921f..bdaa415a 100644
--- a/examples/travis-ci-test-and-deploy.yml
+++ b/examples/travis-ci-test-and-deploy.yml
@@ -28,10 +28,12 @@ script:
 
 stages:
   - test
-  # Only execute deployment stage on master branch, tagged commits,
-  # and from your repository (e.g. not PRs). Replace with your repo name.
+  # Only execute deployment stage on tagged commits, and from your repository
+  # (e.g. not PRs). Replace with your repo name.
   - name: deploy
-    if: branch = master AND tag IS PRESENT AND repo = joerick/cibuildwheel
+    if: tag IS PRESENT AND repo = joerick/cibuildwheel
+    # To only build tags that look like vX.Y.Z:
+    #   if: tag =~ ^v\d+\.\d+\.\d+$ AND repo = joerick/cibuildwheel
 
 jobs:
   include: