diff --git a/test/test_environment.py b/test/test_environment.py
index 7f1c641c..3bcb6e3a 100644
--- a/test/test_environment.py
+++ b/test/test_environment.py
@@ -65,7 +65,9 @@ def test_overridden_path(tmp_path, capfd):
             (new_path / 'python').touch(mode=0o777)
 
             utils.cibuildwheel_run(project_dir, output_dir=output_dir, add_env={
-                'CIBW_ENVIRONMENT': f'''PATH="{new_path}{os.pathsep}$PATH"''',
+                # use single-quotes for new_path, because on windows, paths with backslashes
+                # are interpreted by bash as escape sequences!
+                'CIBW_ENVIRONMENT': f'''PATH='{new_path}'{os.pathsep}"$PATH"''',
             })
 
     assert len(os.listdir(output_dir)) == 0