diff --git a/cibuildwheel/environment.py b/cibuildwheel/environment.py
index d7727ae4..e4018b91 100644
--- a/cibuildwheel/environment.py
+++ b/cibuildwheel/environment.py
@@ -124,8 +124,12 @@ class ParsedEnvironment:
 
         return environment
 
-    def add(self, name: str, value: str) -> None:
-        self.assignments.append(EnvironmentAssignmentRaw(name=name, value=value))
+    def add(self, name: str, value: str, prepend: bool = False) -> None:
+        assignment = EnvironmentAssignmentRaw(name=name, value=value)
+        if prepend:
+            self.assignments.insert(0, assignment)
+        else:
+            self.assignments.append(assignment)
 
     def __repr__(self) -> str:
         return f"{self.__class__.__name__}({[repr(a) for a in self.assignments]!r})"
diff --git a/cibuildwheel/options.py b/cibuildwheel/options.py
index 581e576b..89924052 100644
--- a/cibuildwheel/options.py
+++ b/cibuildwheel/options.py
@@ -530,9 +530,9 @@ class Options:
 
             # Pass through environment variables
             if self.platform == "linux":
-                for env_var_name in environment_pass:
+                for env_var_name in reversed(environment_pass):
                     with contextlib.suppress(KeyError):
-                        environment.add(env_var_name, self.env[env_var_name])
+                        environment.add(env_var_name, self.env[env_var_name], prepend=True)
 
             if dependency_versions == "pinned":
                 dependency_constraints: None | (